Every year in the Earthworks workshop, sometime around early to mid-October, it all goes very quiet. The email inbox seems strangely empty, the number of sales drops off considerably, even the amount of questions we receive goes down in number.
In the early days we would often worry about this and think “Oh no, nobody loves us anymore!”
But nowadays, we’ve come to recognise the signs and we fully understand the cause. It’s the pre-Christmas lull. We know you’re all out there, mulling over what Christmas presents you’re going to buy for who but it’s perhaps just a little too early to commit to anything just yet. And, of course, you’re not buying anything for yourself because you’re saving your hard-earned cash to spend on your loved ones.
So, now we know about this temporary period of quietude, what do we do with the time? Of course, we use it wisely and spend it doing our own Christmas shopping! We plan our present buying with military precision and try and get as much of it done as we can now, this is because we know that very, very soon the chaos will begin.
Towards the end of October we’ll see a steady increase in sales and, as the items will be intended as gifts, we’ll get more and more requests for personalisation.
By the beginning of November it will start to get really busy. We usually do all of our office work, processing the sales, answering questions, etc. in the morning. This usually takes around an hour, but as we move into November it will start to take around a couple of hours. Every year without fail, with it being busy like this, we say to each other “Well, this isn’t too bad, don’t know what we were worried about.”
Then we get towards the end of November and things get really busy. Our Christmas waiting list is almost full, the morning office work takes up most of the afternoon too, which means we’re working late into the night making the journals. We find we’re working from the minute we wake in the morning to the moment we go to bed at night. We’re living on a few hours sleep and whatever meals we can prepare and eat quickly (usually standing around discussing what we should do next).
Of course, if we were producing the journals and binders on a machine then none of this would matter, we could just churn them out like a factory. But we don’t, we like to make sure that each hand-made item is perfect, and you just can’t rush things like that.
And then, sometime around the beginning of December our Christmas waiting list is completely full. All of the orders are booked in on the respective dispatch dates, each and every customer has been informed when they will receive their parcel. But still the orders keep rolling in and our January dispatch days start to fill.
The busyness continues relentlessly, every waking moment a continuous whirl of paperwork, leatherwork and dispatching until the very last posting day before Christmas. That last bag of parcels goes to the post office, we contact each of those customers to let them know their journal or binder is on its way and to give them their tracking number.
Then that’s it for another year, we collapse in a heap on the sofa in front of a roaring fire and, more often than not, crack open the first of the sloe gin (which is coming along nicely as I’m writing this, by the way).
We look at each other and one of us will say, “How did we get through that?”. But, of course, we’re fully aware that the cycle will carry on and next October the quite period will arrive again and at the beginning of November we’ll say, “Well, this isn’t too bad, don’t know what we were worried about.”
And so it goes on!
p.s. And if you think this post was written in a blatant attempt to get you all to buy early for Christmas then yes, you’re absolutely right. As you know, all of our items are handmade and we offer a personalisation service, this means we cannot make them in advance. We really hate to disappoint our customers, especially over the festive period, but every year we get lots of people who unfortunately leave it too late and we’re unable to make them something in time.